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Why Should You Identify Your Target Market?

Let’s begin with a quick exercise.   Close your eyes and imagine yourself personally offering your product or service to your customer. What is he or she wearing? How old is he or she? Most importantly, is your customer a he...

Let’s begin with a quick exe...

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Companies with the Best Customer Service Practices

Companies may have different approaches when it comes to customer service, but they all share the same goal—ensuring customer satisfaction. A 2018 report by NewVoiceMedia revealed that businesses lost USD 75 billion in 2017 due to poor customer service. In...

Companies may have different a...

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Website FAQs aren’t enough

There are so many ways to make customers’ experiences easy on your website. From ergonomic UX to automated responses, you’d think they’d have everything they need. Sometimes, you might even rely on FAQs or pre-set responses to complaints or queries...

There are so many ways to make...

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