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What Is Customer Focus?

Now that we know the difference between customer service and customer experience, it’s time to define another business term that might be unfamiliar to some of you. Customer focus is a business strategy that adopts a customer-centric approach to ensure the...

Now that we know the differen...

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Brands with the Best Customer Experience

Brands become famous for a reason—and it’s not just because of marketing. Customers know a good product and service when they see it. And when they do, they stay loyal and convert all their friends. Here are some of the...

Brands become famous for a rea...

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Phrases That Drive Your Customers Away

You would expect that customer service agents are masters of verbal communication because of the number of conversations they conduct on a daily basis, but every once in a while, a well-performing employee could still commit a slip of tongue...

You would expect that customer...

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Misconceptions About Customer Service

When people hear “customer service”, the first thing that comes to mind is an irate customer being pacified by a supervisor. There’s probably even a gift certificate or two in the scenario if your imagination is being generous. If you’re...

When people hear “customer s...

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